000 00553nam a2200217Ia 4500
999 _c11581
_d11581
003 OSt
005 20191122185159.0
008 160427s9999 xx 000 0 und d
020 _a9780070660076
040 _cLIRC
082 _a658.8 ZEI
100 _aZeithaml, Valarie A; Bitner, Mary Jo and Gremler, Dwayne D. etc.
245 _aServices marketing
_bintegrating customer focus across the firm
250 _a4th
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c2010
300 _a743 p.
600 _xMGT
942 _2ddc
_cBK