000 00501nam a2200217Ia 4500
999 _c11516
_d11516
003 OSt
005 20190807213052.0
008 160427s9999 xx 000 0 und d
020 _a9780070581593
040 _cLIRC
082 _a658.827 SEN
100 _aSengupta, Subroto
245 _aBrand positioning:
_bstrategies for competitive advantage
250 _a2nd
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c2010
300 _a297 p.
600 _xMGT
942 _2ddc
_cBK