000 00508nam a2200217Ia 4500
999 _c11497
_d11497
003 OSt
005 20190805205104.0
008 160427s9999 xx 000 0 und d
020 _a9788175542884
040 _cLIRC
082 _a658.802 SMI
100 _aSmith, P R. and Taylor, Jonathan
245 _aMarketing communications
_ban integrated approach
250 _a4th
260 _aNew Delhi
260 _bKogan Page
260 _c2005
300 _a696 p.
600 _xMGT
942 _2ddc
_cBK