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999 _c11299
_d11299
003 OSt
005 20190725183236.0
008 160427s9999 xx 000 0 und d
020 _a9780230637290
040 _cLIRC
082 _a658.8 RAM
100 _aRamaswamy, V S. and Namakumari S
245 _aMarketing management
_bglobal perspective Indian context
250 _a4th
260 _aNew Delhi
260 _bMacmillan
260 _c2010
300 _a872 p.
600 _xMGT
942 _2ddc
_cBK