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1.
Strategic marketing

by Cravens, David W. and Piercy, Nigel F.

Edition: 8thPublisher: New Delhi ; McGraw-Hill ; 2009Availability: Items available for loan: [Call number: 658.8 CRA] (3).
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2.
Strategic marketing

by Cravens, David W. and Piercy, Nigel F.

Edition: 10thPublisher: New York ; McGraw-Hill ; 2013Availability: Items available for loan: [Call number: 658.802 CRA] (1).
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