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1.
Marketing warfare

by Ries, Al and Trout, Jack.

Publication details: New Delhi ; McGraw-Hill ; 2010Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 658.8 RIE.
2.
22 immutable laws of marketing : violate them at your own risk

by Ries, Al and Trout, Jack.

Publication details: New Delhi Indus 1994Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 658.8 RIE.
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