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1.
Fall of advertising & the rise of PR

by Ries, Al and Ries, Laura.

Publication details: New York Harper Collins 2002Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 659 RIE.
2.
22 Immutable laws of branding

by Ries, Al and Ries, Laura.

Publication details: New Delhi ; Profile Books ; 2007Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 658.827 RIE.
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