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1.
When ads work new proof that advertising triggers sales

by Jones, John Philip.

Edition: 2ndPublication details: New Delhi ; PHI ; 2007Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 659.1 JON.
2.
What's in a name advertising and the concepts of brands

by Jones, John Philip and Slater, Jan S.

Edition: 2ndPublication details: New Delhi ; PHI ; 2007Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 659.1 JON.
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