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Consumer behavior a marketer's tool

by Hoyer, Wayne D. and Macinnis, Deborah J.

Publication details: New Delhi ; Cengage Learning ; 2011Availability: Items available for loan: Library and Information Resource Centre (3)Call number: 658.8342 HOY, ...
2.
Consumer behavior

by Hoyer, Wayne D. and Macinnis, Deborah J.

Edition: 4thPublication details: New Delhi Dreamtech Press 2009Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 658.8342 HOY.
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