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	1.	Digital marketing analytics making sense of consumer data in a digital world by Hemann, Chuck and Burbary, Ken. Publication details: Indianapolis ; Que Publishing ; 2013Availability: Items available for reference: Library and Information Resource Centre: Not for loan (1)Call number: 658.87 HEM. Found in Open Library: Request article Log in to add tags Add to cart (remove)
	2.	Introduction to operations and supply chain management by Bozarth, Cecil C. and Handfield, Robert B. Edition: 3rdPublication details: New Delhi ; Pearson ; 2013Availability: Items available for reference: Library and Information Resource Centre: Not for loan (1)Call number: 658.5 BOZ. Found in Open Library: Request article Log in to add tags Add to cart (remove)
	3.	Marketing analytics strategic models and metrics by Sorger, Stephan. Publication details: USA ; Admiral Press ; 2013Availability: Items available for reference: Library and Information Resource Centre: Not for loan (1)Call number: 658.87 SOR. Found in Open Library: Request article Log in to add tags Add to cart (remove)

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