Services marketing
integrating customer focus across the firm
Zeithaml, Valarie A; Bitner, Mary Jo and Gremler, Dwayne D. etc.
creator
text
xx
New Delhi
McGraw-Hill
2010
9999
4th
monographic
und
743 p.
MGT
658.8 ZEI
9780070660076
160427
20191122185159.0