TY  - BOOK
AU  - Belch, George E. ; Belch, Michael A. and Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.113 BEL 
PY  - 2025///
CY  - Chennai
PB  - McGraw Hill
ER  -