00371nam a22001337a 4500003000400000005001700004008004100021040000900062082001600071100003800087245006600125260003600191300001000227OSt20250926132839.0250926b        |||||||| |||| 00| 0 eng d  cLIRC  a658.872 JAI  aJain, Anuja and Upadhyaya, Vilkas  aimpact of MarTech in branding- Case study of nykaa and purpll  aNeemranabNIIT Universityc2025  a36 p.