00397nam a22001577a 4500003000400000005001700004008004100021020001800062040000900080082001600089100004500105245004300150260002700193300001100220600000800231OSt20241203181446.0241203b        |||||||| |||| 00| 0 eng d  a9788126548514  cLIRC  a658.808 CAP  aCapon, Noel and Singh, Siddharth Shekhar  aManaging marketing an applied approach  aNew DelhibWileyc2014  a677 p.  xMGT