00642nam a2200217Ia 4500999001700000003000400017005001700021008004100038020001800079040000900097082001400106100004100120245006200161250000800223260001400231260000800245260000900253300001100262942001200273952013900285  c11732d11732OSt20190831154410.0160427s9999    xx            000 0 und d  a9788120324473  cLIRC  a659.1 JON  aJones, John Philip and Slater, Jan S  aWhat's in a name badvertising and the concepts of brands  a2nd  aNew Delhi  bPHI  c2007  a308 p.  2ddccBK  00102ddc4070a001b001d2010-10-09eBookwellfNew Delhig195.00l0o659.1 JONp3248r2019-06-15 00:00:00t1v195.00w2010-10-09yBK