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New emerging market multinationals : four strategies for disrupting markets and building brands

By: Chattopadhyay, Amitava ; Batra, Rajeev and Ozsomer, Aysegul.
Publisher: New Delhi McGraw-Hill 2012Description: 335 p.ISBN: 9781259029226.DDC classification: 658.827 CHA
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658.827 CHA (Browse shelf) 1 Available G4077

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