Married to the brand : why people bond to some brands for life
Publication details: New York Gallup Press 2005 Description: 135 pISBN: 9781595620057DDC classification: 658.827 MCEItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Gifted Books | Library and Information Resource Centre | 658.827 MCE (Browse shelf(Opens below)) | 1 | Available | G4087 |
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658.827 KEL Strategic brand management | 658.827 KEL Strategic brand management | 658.827 KUM Private label strategy | 658.827 MCE Married to the brand : | 658.827 MUR Brand valuation | 658.827 NIC Brandstorm | 658.827 RIE 22 Immutable laws of branding |
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