Beating the commodity trap how to maximize your competitive position and increase your pricing power
Publication details: Massachusetts ; Harvard Business Review Press ; 2011 Description: 194 pISBN: 9781422103159Subject(s): -- MGTDDC classification: 658.802 DAVItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Library and Information Resource Centre | 658.802 DAV (Browse shelf(Opens below)) | 1 | Available | 5696 |
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658.8001 SHA Neuromarketing | 658.802 AAK Strategic market management | 658.802 CRA Strategic marketing | 658.802 DAV Beating the commodity trap | 658.802 HBR HBR's 10 must reads | 658.802 SMI Marketing communications | 658.802 SMI Marketing communications |
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