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Branded mind what neuroscience really tells us about the puzzle of the brain and the brand

By: Plessis, Erik Du.
Publisher: New Delhi ; Kogan Page ; 2011Description: 251 p. 15.6 x 2.3 x 24.2 cm.ISBN: 9780749461256.Subject(s): -- ManagementDDC classification: 658.8342 PLE
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658.8342 PLE (Browse shelf) 1 Available 5525

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