New strategic brand management advanced insights and strategic thinking
By: Kapferer, Jean-Noel.
Publisher: New Delhi ; Kogan Page ; 2012Edition: 5th.Description: 492 p. 25 x 18.4 x 2.8 cm.ISBN: 9780749465155.Subject(s): -- ManagementDDC classification: 658.8343 KAPHome library | Call number | URL | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 658.8343 KAP (Browse shelf) | 1 | Available | 5516 |
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658.8342 SOL Consumer behavior buying laving, and being | 658.8342 SOL Consumer behavior buying laving, and being | 658.8342 SOL Consumer behavior buying having, and being | 658.8343 KAP New strategic brand management advanced insights and strategic thinking | 658.84 CHE Strategic management of e-business | 658.84 EDW Leveraging web services planning, building, and integration for maximum impact | 658.84 HUL Introduction to futures and options markets |
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