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Marketing communications integrating offline and online with social media

By: Smith, P. R. and Zook, Ze.
Publisher: New Delhi ; Kogan Page ; 2011Edition: 5th.Description: 483 p. 19 x 1.8 x 622.3 cm.ISBN: 9780749461935.Subject(s): -- ManagementDDC classification: 658.802 SMI
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