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Marketing communications integrating offline and online with social media

By: Smith, P. R. and Zook, ZePublication details: New Delhi ; Kogan Page ; 2011 Edition: 5thDescription: 483 p. 19 x 1.8 x 622.3 cmISBN: 9780749461935Subject(s): -- ManagementDDC classification: 658.802 SMI
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Books Books Library and Information Resource Centre
658.802 SMI (Browse shelf(Opens below)) Online Resource 1 Available 5515

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