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Brandstorm surviving and thriving in the new consumer-led marketplace
Publication details: New York ; Palgrave ; 2012 Description: 243 p 16.4 x 0.1 x 1 cmISBN: 9780230341685Subject(s): -- ManagementDDC classification: 658.827 NIC| Item type | Current library | Call number | URL | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 658.827 NIC (Browse shelf(Opens below)) | Online Resource | 1 | Available | 5435 |
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| 658.827 KUM Private label strategy | 658.827 MCE Married to the brand : | 658.827 MUR Brand valuation | 658.827 NIC Brandstorm | 658.827 RIE 22 Immutable laws of branding | 658.827 SEN Brand positioning: | 658.827 SMI Experiential marketing |
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