Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
Publication details: London ; Free Press ; 2004 Description: 348 pISBN: 9780743249386Subject(s): -- MGTDDC classification: 658.827 AAKItem type | Current library | Call number | URL | Copy number | Status | Date due | Barcode |
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Books | Library and Information Resource Centre | 658.827 AAK (Browse shelf(Opens below)) | Online Resource | 1 | Available | 5077 | |
Books | Library and Information Resource Centre | 658.827 AAK (Browse shelf(Opens below)) | 1 | Available | 4239 |
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658.818 BOL Market and sales forecasting : | 658.82 MUL Sales promotion | 658.827 AAK Building strong brands | 658.827 AAK Brand portfolio strategy | 658.827 AAK Building strong brands | 658.827 AAK Building strong brands | 658.827 AAK Building strong brands |
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