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New rules of marketing and p. r. how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly

By: Scott, David Meerman.
Publisher: New Delhi ; Wiley ; 2010Edition: 2nd.Description: 298 p.ISBN: 9788126526796.Subject(s): -- MGTDDC classification: 658.872 SCO
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658.872 SCO (Browse shelf) 1 Available 4318

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