Advertising management
By: Batra, Rajeev ; Myers, John G. and Aaker, David A.
Publisher: New Delhi ; Pearson ; 2009Edition: 5th.Description: 788 p.ISBN: 9788177588507.DDC classification: 659.1 BAT| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 659.1 BAT (Browse shelf) | 1 | Available | 4088 | |
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Books
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Library and Information Resource Centre | 659.1 BAT (Browse shelf) | 1 | Available | 4089 |
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| 658.88 HKI Credit risk management | 659 RIE Fall of advertising & the rise of PR | 659.1 BAT Advertising management | 659.1 BAT Advertising management | 659.1 BAT Advertising management | 659.1 BAT Advertising management | 659.1 CLO Integrated advertising, promotions, and marketing communications |
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