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Consumer behavior concepts and applications

By: Loudon, David L. and Bitta, Albert J. Della.
Publisher: New Delhi ; McGraw-Hill ; 2010Edition: 4th.Description: 788 p.ISBN: 9780070473812.Subject(s): -- MGTDDC classification: 658.8342 LOU
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658.8342 LOU (Browse shelf) 1 Available 4112
Books Books Library and Information Resource Centre
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