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Advertising management concepts and cases
Publication details: New Delhi ; McGraw-Hill ; 2010 Description: 415 pISBN: 9780074517802DDC classification: 659.1 MOH| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 659.1 MOH (Browse shelf(Opens below)) | 1 | Available | 3091 |
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| 659.1 JET Advertising management includes sales promotion (Acc. No. 6073) | 659.1 JON What's in a name | 659.1 JON When ads work | 659.1 MOH Advertising management concepts and cases | 659.1 PAN Pandeymonium | 659.1 RIE Positioning: the battle for your mind | 659.1 RIE Positioning: the battle for your mind |
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