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Advertising management concepts and cases

Publisher: New Delhi ; McGraw-Hill ; 2010Description: 415 p.ISBN: 9780074517802.DDC classification: 659.1 MOH

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Library and Information Resource Centre	659.1 MOH (Browse shelf)	1	Available		3091

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Previous	659.1 JET Advertising management includes sales promotion (Acc. No. 6073)	659.1 JON What's in a name advertising and the concepts of brands	659.1 JON When ads work new proof that advertising triggers sales	659.1 MOH Advertising management concepts and cases	659.1 PAN Pandeymonium piyush pandey on advertising	659.1 RIE Positioning: the battle for your mind	659.1 RIE Positioning: the battle for your mind	Next

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