Integrated advertising, promotions, and marketing communications
By: Clow, Kenneth E. and Baack, Donald.
Publisher: New Delhi ; Pearson ; 2009Edition: 3rd.Description: 537 p.ISBN: 9788131709962.DDC classification: 659.1 CLOItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 659.1 CLO (Browse shelf) | 1 | Available | 3065 |
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659.1 BAT Advertising management | 659.1 BAT Advertising management | 659.1 BAT Advertising management | 659.1 CLO Integrated advertising, promotions, and marketing communications | 659.1 HAL Planning for power advertising a user's manual for students and practitioners | 659.1 JET Advertising management | 659.1 JET Advertising management |
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