impact of MarTech in branding- Case study of nykaa and purpll (Record no. 33333)

MARC details
000 -LEADER
fixed length control field 00431nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250926132839.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250926b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Anuja and Upadhyaya, Vilkas
9 (RLIN) 6220
245 ## - TITLE STATEMENT
Title impact of MarTech in branding- Case study of nykaa and purpll
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Neemrana
Name of publisher, distributor, etc. NIIT University
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent 36 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Undergraduate Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library and Information Resource Centre Library and Information Resource Centre 2025-09-23 Dean Research Office NIIT Unive   658.872 JAI UPR358 2025-09-26 1 2025-09-23 Undergraduate Project Report
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