Framework for marketing management (Record no. 21988)
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000 -LEADER | |
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fixed length control field | 00467nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231203120855.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231203b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332575394 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LIRC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip and Keller, Kevin Lane |
9 (RLIN) | 3283 |
245 ## - TITLE STATEMENT | |
Title | Framework for marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 6th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 344 p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
General subdivision | MGT |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Gifted Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Library and Information Resource Centre | Library and Information Resource Centre | 2023-10-26 | Prof. S. N. Saran | NIIT Unive | 599.00 | 1 | 658.8 KOT | G5230 | 2024-01-29 | 2024-01-18 | 1 | 599.00 | 2023-10-26 | Gifted Books |