Advertising and promotion : (Record no. 21265)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00521nam a22001817a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210728124934.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210728b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259026850 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LIRC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.113 BEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. ; Belch, Michael A. and Purani, Keyoor. |
9 (RLIN) | 1577 |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion : |
Remainder of title | an integrated marketing communications perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 9th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | McGraw-Hill |
Date of publication, distribution, etc. | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1016 p. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Gifted Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Library and Information Resource Centre | Library and Information Resource Centre | 2021-07-27 | Student | Neemrana | 899.00 | 4 | 659.113 BEL | G4348 | 2024-04-04 | 2024-01-23 | 1 | 899.00 | 2021-07-27 | Gifted Books |