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Advertising management (Record no. 17266)

MARC details
000 -LEADER
fixed length control field 00472nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211031145200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160502s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120312197
040 ## - CATALOGING SOURCE
Transcribing agency LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev ; Myers, John G. and Aaker, David A
9 (RLIN) 2192
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 754 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision MGT
9 (RLIN) 2193
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Gifted Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Library and Information Resource Centre Library and Information Resource Centre 2012-05-09 Student Neemrana 325.00   659.1 BAT G308 2018-06-03 1 325.00 2012-05-09 Gifted Books
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