Experiential marketing (Record no. 11173)

000 -LEADER
fixed length control field 00496nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190709225407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160427s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749457167
040 ## - CATALOGING SOURCE
Transcribing agency LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smilansky, Shaz
245 ## - TITLE STATEMENT
Title Experiential marketing
Remainder of title a practical guide to interactive brand experiences
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 264 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
General subdivision MGT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Library and Information Resource Centre Library and Information Resource Centre 2010-05-06 Bookwell New Delhi 395.00 658.827 SMI 2689 2019-06-15 1 395.00 2010-05-06 Books
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