Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. ; Belch, Michael A. and Purani, Keyoor

Advertising and promotion : an integrated marketing communications perspective - 12 - Chennai McGraw Hill 2025 - 712 p.

ISBN: 9789354600807

Dewey Class. No.: 659.113 BEL

Place hold
Print
Cite
Request article
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)