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Consumer behavior

Hoyer, Wayne D. and Macinnis, Deborah J.

Consumer behavior a marketer's tool - New Delhi Cengage Learning 2011 - 634 p. 24.2 x 18.4 x 2.2 cm

ISBN: 9788131512838

Subjects--Topical Terms: --MGT--

Dewey Class. No.: 658.8342 HOY

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