Normal view MARC view ISBD view

Marketing strategy and competitive positioning

Hooley, Graham J. ; Piercy, Nige F. and Nicoulaud, Brigtte

Marketing strategy and competitive positioning - 4th - New Delhi Pearson 2009 - 614 p.

ISBN: 9788131727997

Subjects--Personal Names: --MGT

Dewey Class. No.: 658.8 HOO

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)