Blue ocean strategy
Kim, W. Chan and Mauborgne, Renee
Blue ocean strategy how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - 240 p.
9781591396192
--MGT
658.8 KIM
Blue ocean strategy how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - 240 p.
9781591396192
--MGT
658.8 KIM