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999 _c14000
_d14000
003 OSt
005 20200117192534.0
008 160427s9999 xx 000 0 und d
020 _a9780749465155
040 _cLIRC
082 _a658.8343 KAP
100 _aKapferer, Jean-Noel
245 _aNew strategic brand management
_badvanced insights and strategic thinking
250 _a5th
260 _aNew Delhi
260 _bKogan Page
260 _c2012
300 _a492 p.
_c 25 x 18.4 x 2.8 cm
650 _vManagement
942 _2ddc
_cBK
_e5th
_01