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1.
Marketing research within a changing information environment

by Hair, Joseph F. ; Bush, Robert P. and Ortinau, David J.

Edition: 3rdPublication details: New Delhi ; McGraw-Hill ; 2008Availability: Items available for reference: Library and Information Resource Centre: Not for loan (1)Call number: 658.83 HAI.
2.
Principles of marketing

by McDaniel, Carl ; Lamb, Charles W. and Hair, Joseph F.

Edition: Publication details: New Delhi ; Cengage Learning ; 2008Availability: Items available for loan: Library and Information Resource Centre (5)Call number: 658.8 MCD, ... Items available for reference: Library and Information Resource Centre: Not for loan (1)Call number: 658.8 MCD.
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