What's in a name advertising and the concepts of brands

By: Jones, John Philip and Slater, Jan SPublication details: New Delhi ; PHI ; 2007 Edition: 2ndDescription: 308 pISBN: 9788120324473DDC classification: 659.1 JON

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Library and Information Resource Centre	659.1 JON (Browse shelf(Opens below))	1	Available		3248

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Previous	659.1 JET Advertising management includes sales promotion (Acc. No. 6073)	659.1 JET Advertising management includes sales promotion (Acc. No. 6073)	659.1 JET Advertising management includes sales promotion (Acc. No. 6073)	659.1 JON What's in a name	659.1 JON When ads work	659.1 MOH Advertising management concepts and cases	659.1 PAN Pandeymonium	Next